News
Toadbak signs Sponsor and Sports Enthusiast Jimmy Houston
Toadbak Inc., creator of the Toad-A-Flage brand, is proud to announce a partnership with Jimmy Houston to promote their easily recognizable toad print camouflage. Toad-a-Flage is the brainchild of three local East Tennessee businessmen who have spent many years together hunting, fishing and enjoying the outdoors.
Jimmy Houston Outdoors and Jimmy Houston Adventures will be airing Toad-A-Flage commercial spots beginning with the 2010 Spring turkey season and continuing through the Fall and Winter hunting seasons to promote this new and exciting USA Made camouflage.
Additionally, Toad-a-flage apparel will be available to purchase through Jimmy Houston's online retailer, JimmyHouston.com/Shop. You can find links to the online store under the 'Where To Buy' section.
"It's extremely exciting to see a business idea that started between friends three years ago turn into a business and brand with the likes of Jimmy Houston behind the name. This isn't your Daddy's camo, it has its own style and is so uniquely different that the following thus far has been incredible."
- Paul Makres, Toadbak CEO and Managing Partner.
Download Press Release.
Jimmy Houston Outdoors Blog Announcement
Toad-a-flage apart of historic elk hunt
The TWRA received nearly 13,000 applicants for the state of Tennessee’s October 19, 2009 hunt; the states first elk hunt in nearly 150 years. Of all those that applied, only 5 permits were issued with permit number 001 being issued to Charles “Chuck” Flynn of Rockford, Tennessee. Toad Bak Co. proudly teamed up with Chuck and outfitted him and his two partners in Toad-A-Flage for this historic October hunt.
On the day of the hunt, the camp was filled with anticipation as to which of the 5 teams would be the first to harvest an elk. By 7:30am, it was known. Chuck Flynn was the first hunter to harvest an elk.
Toad Bak would like to thank Chuck for letting us outfit him and his team for the hunt and for representing Toad-A-Flage proudly in taking the first elk of the hunt.

Toad-a-flage on American Outdoors
Toad-a-flage was showcased on the television show American Outdoors. Watch the video below.